3.1 Technically necessary cookies
Most of the cookies that we use are technically necessary to enable you to use our website and the services offered on it. Some elements of our website require that the calling browser can be identified even after changing pages.
Our legitimate interest in data processing lies in the aforementioned purposes; The legal basis is Article 6 (1) subparagraph. 1 lit f GDPR. The data will not be merged with other personal data and will not be used for advertising purposes. Session cookies are deleted after the end of the respective browser session, at the latest after seven days.
Please note that you may not be able to use all functions of our website to their full extent if you do not accept cookies.
3.2 Google Analytics web analysis
We use Google Analytics, a web analysis service from Google Inc. (“Google”), for the purpose of tailoring our website to requirements and continuously optimizing it. We only do this if you have consented to its use via our cookie banner. In this case, the legal basis for data processing is Art. 6 Para. 1 Subpara. 1 lit. a GDPR. Consent given can be revoked at any time. Please note that the revocation will only take effect in the future. Processing that took place before the revocation is not affected.
Google Analytics uses so-called “cookies”, text files that are stored on your computer and that enable your use of the website to be analyzed. In this context, pseudonymised usage profiles are created and cookies are used. The information generated by the cookie about your use of this website such as
• the date and time of the request,
• the page from which the file was requested,
• the provider through whom the page was requested,
• the web browser used,
• the operating system used,
• the access status (file transferred, file not found etc.),
• the types of files accessed, or
• the name and size of the file retrieved.
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: http://tools.google.com/dlpage/gaoptout?hl=de
3.3 Use of Microsoft Advertising
On the website we use technologies from Microsoft Advertising (https://about.ads.microsoft.com/de-de), which are provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (“Microsoft” ) are provided and operated. Microsoft places a cookie on your device if you have reached our website via a Microsoft Bing ad. In this way, Microsoft and we can recognize that someone clicked on an ad, was redirected to our website and reached a previously specified target page (“conversion site”). We only find out the total number of users who clicked on a Bing ad and were then redirected to the conversion site. Microsoft collects, processes and uses information via the cookie, from which usage profiles are created using pseudonyms. These usage profiles are used to analyze visitor behavior and are used to display advertisements. No personal information about the identity of the user is processed.
You can use the settings in your browser to specify that cookies are blocked and deleted. You can also object to the use of the data by Microsoft for receiving interest-based advertising by deactivating the corresponding setting via the following link: https://account.microsoft.com/privacy/ad-settings/
3.4 Google Optimize
Our website uses the web analysis and optimization service “Google Optimize”, which is provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (hereinafter “Google Optimize”). We use the Google Optimize service to increase the attractiveness, content and functionality of our website by showing new functions and content to a percentage of our users and statistically evaluating changes in usage. Google Optimize is a sub-service of Google Analytics (see section Google Analytics).
You can prevent the storage of cookies by setting your internet browser accordingly. You can also prevent Google from collecting the data generated by the cookie and relating to your use of our website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: https://tools.google.com/dlpage/gaoptout?hl=de. For more information on data collection and processing by Google, please refer to Google’s data protection information, which you can access at http://www.google.com/policies/privacy.
The legal basis for data processing is Art. 6 Para. 1 S. 1 lit. f GDPR. Our legitimate interest follows from the purposes of data collection listed above.